Client

The National Steinbeck Center, Salinas, California

Project Scope

Logo Design

Project Details

The logo is based on the geography of the Salinas Valley. The Salinas Mountains are in the distance. From Steinbeck’s pen flows the Salinas River. The curving river creates an “S” for Steinbeck.

Project Details

The logo is based on the geography of the Salinas Valley. The Salinas Mountains are in the distance. From Steinbeck’s pen flows the Salinas River. The curving river creates an “S” for Steinbeck.